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Roundabout Does a Roundabout

I’m pretty much definitely the only person who finds this interesting (am I? am I?), but it seems that the Roundabout Theatre Company is doing a bit of rebranding. Witness the swanky new poster pasted on 44th Street…

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Cool, right? It feels current, stylish, casually affluent. The abstract-y comedy/drama masks, the mod coloring, the artful nod to diversity, the focus on YOU (“exposing you,” “introducing you,” “it’s about you”)–it’s a far cry from the more traditional lettering more commonly associated with this reputable, classics-heavy company:

Unknown

Does this advertising shift herald a new programming focus?

Time shall tell…

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