Poster Implants

London may be theatrical mecca, but British ad firms have a decidedly trashy bent when it comes to marketing shows: shiny, bubbled, or bedazzled lettering. 2D, classy type just doesn’t cut it. If you want to be a populist, West-End hit, you need implants. Examine the evidence.

Here in America, “Rock of Ages” is simple and shiny:

… but in London, it’s gotten the Agelina Jolie treatment:

“Million Dollar Quartet” gets a respectable, understated handling in New York…

Million Dollar Quartet Broadway

…but that kind of marketing only works on stupid Americans! Englanders march to the tune of “Million Dollar Quartet: 3D and Shiny.” Calling all crows!

“Wicked’s” American poster has a fine, matte finish…

… but it becomes oddly claymation-y across the Atlantic, and gets some fabulous bling and lens flare action.


I could go on…

and on…

and on…

You get the picture. Next time I head to London, I’m bringing shiny metallic face paint and facial injections. You’ll see, I’m gonna fit right in!


... Any thoughts?... C'mon!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: