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Get excited — here comes the new season!!! 45th Street is chock full of new marquees:
From left, there’s the Booth (Other Desert Cities), the Schoenfeld (Bonnie and Clyde), the Jacobs (The Mountaintop), and the Golden (Seminar). Across the street, not in view, is the Music Box (Private Lives).
BRING IT ON!
The High Line Park (photo by Iwan Baan, thehighline.org)
Ticket prices got you down? Head to the High Line above 10th Ave for a free show where New York herself is the star. This park, a repurposed elevated track, is an exercise in “city as theater:” By framing and focusing our otherwise scattered attention, the High Line reveals New York as the glittery, every-changing diva she really is. Walking along this shrubbery promenade, you stop, breathe, and really see where you are. Is this not the highest task of art? Read the rest of this entry »
Slightly off-topic, yes, but STILL…
“The Magazine the Stars Trust”? Sure…
… but just how big of a hit?
To find out, take a glance at the Eugene O’Neill’s marquee. In the grand tradition of “Cats” (those yellow eyes!), “Phantom” (that mask!) and “Merchant” (Pacino!), words have given way to a single, iconic image– in this case, a shiny doorknob. Tickets cost $8,000,000, it’s “the best musical of the century,” there aren’t seats until 2020, but it’s the marquee, I think, that says it all.
The demand for this (admittedly fun) show is so insane, the brand so instantly identifiable, that titles are superfluous. Now that’s what I call a hit.
Are those South Park guys the new Andrew Lloyd Webber?
London may be theatrical mecca, but British ad firms have a decidedly trashy bent when it comes to marketing shows: shiny, bubbled, or bedazzled lettering. 2D, classy type just doesn’t cut it. If you want to be a populist, West-End hit, you need implants. Examine the evidence.
Here in America, “Rock of Ages” is simple and shiny:
- … but in London, it’s gotten the Agelina Jolie treatment:
The world might not have ended on May 21, but hints of the apocalypse are all over the theater district. Take Exhibit A, from the Schoenfeld Theater:
Only in New York! Check out these hilarious theater-inspired signs in the 72nd Street Trader Joe’s:
