Poster Analysis: “Anything Goes”

As anyone who took a taxi in the past year knows, Sutton Foster was the beginning and the end of the marketing for Roundabout’s Anything Goes. Photographed for that show’s poster, heels up with a cheeky grin, Foster was everywhere.

But seasons change: Now that Foster is stuck on TV (thank you, “Bunheads”) and Stephanie J. Block is click-clacketting her way through Reno Sweeney’s paces, what’s become of those old shots?

One word: paint.

Let me take you back. Here’s a “Foster-era” poster:

But this is the image currently adorning the Stephen Sondheim Theatre:

Notice anything different?

The second figure—while just as lithe and rambunctious as the original—is more “Foster-esque” than “Foster.” Yes, she’s a white sailor with an admirable waistline, but she’s not fully Sutton Foster. By rendering Foster’s image in paint instead of photo, the specificity of the show’s original star gives way to something more general and flexible. Any number of performers look sort of like the second image; there’s only one that looks like the first.

As always, it’s interesting watching a hit show find its sea legs without its deal-making, original star. Here’s wishing Stephanie J. Block and all future Renos best of luck—they might not get the ol’ camera treatment, but what was good enough for Van Gogh sure is good enough for me.

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